Why Brand?

In a world that is bewildering in terms of competitive clamor, in which rational choice has become almost impossible, brands represent clarity, reassurance, consistency, status, membership- everything that enables human beings to help define themselves. Brand represents identity.

  • Brand is the promise, the big idea, and the expectations that reside in each customer's mind about a product , service, or company.
  • It is the shorthand. It stands for something.
  • Good brands build companies.
  • Ineffective brands undermine success.
  • A strong brand stands out in a densely crowded market place.
  • Brand has become synonymous with the name of the company and its reputation.